Make Sure That Your Packaging Should Not Cause Failure Of Your Product
Developing any winning packaging designs cannot be just because of any stroke of luck. Any winning packaging designs are results of good planning, research and testing. Any truly great design of packaging can help to propel your product and brand to move ahead in the market. Any bad package design can really hurt your product’s success.
So, how you can decide whether your custom printed retail boxes are the culprit for poor performance of your product? Here are 5 ways your packaging can play a role for any product’s failure.
- Market segment mismatch
Any mismatch between your packaging statement and what your target audiences are looking for is disastrous for your product’s market performance. In order to succeed, your packaging should sufficiently align with the expectations or lifestyle of your target audience. If your product packaging is for teenagers, then you must highlight bright colors. However, if you intend to appeal to any high-end consumer, then classic colors e.g. black or navy can be more appropriate.
- Unrecognizable branding
Product features are usually the key factors when you designing any packaging. While educating your consumer about any product’s features, it should be very well balanced with any recognizable branding that your consumers are already familiar with and can easily recognize. Your brand already has power and you must be able to extract the benefits of it by properly branding the products too.
- Overwhelming information
When you consider about your product packaging, avoid putting too much info on your packaging, as it can be too confusing and may intimidate your consumers, and also can deter them to buy the product. This can be particularly true for packaging of products in any nutraceutical or cosmetics products. Only put text that are essential to make any purchase decision.
- Bland design
Any lack-luster designs that easily merge into the shelf cannot have any chance against any standout packaging which demands attention. Irrespective of what product you are trying to sell, attracting attention of your customers is the key. Moreover, any uninspired design may also indicate inferiority when it is compared with other products.
- Lack of special effects on printing
Print effects like holograms, embossing, foils and textural techniques can do more wonder than just creating any pretty design. They can also help improving the visibility of your product. Try to choose few unique print effects on your packaging in order to deliver the communication that you want the packaging to send.
Try to avoid all these costly slip-ups by collaborating with any experienced packaging company who has a successful track record.